Michelin

About the Brand

Michelin, founded in 1889 by the Michelin brothers, is a leading tire manufacturer headquartered in Clermont-Ferrand, France. The company began with innovative tire designs, notably the removable tire for bicycles, paving the way for automobile tire development. Michelin specializes in the production of tires for various vehicles, including passenger cars, motorcycles, trucks, and aviation. Additionally, it offers mobility solutions, tire-related services, and digital solutions to enhance fleet management and road safety. The brand is renowned for its commitment to sustainability and innovation, producing tires that ensure longer wear and lower environmental impact. Globally, Michelin operates approximately 70 production facilities across 17 countries and maintains a significant presence in all major regions, including North America, Europe, and Asia. Its subsidiaries include well-known brands like BFGoodrich and Uniroyal. Michelin's joint ventures, such as the partnership with Toyota for sustainable tire development, reflect its collaborative approach to innovation. As one of the largest tire manufacturers, Michelin ranks among the top three globally, competing with companies like Bridgestone and Goodyear. The company reported sales exceeding €23 billion in recent years, maintaining strong market share due to its focus on R&D and technology, particularly in the realm of eco-friendly products. Significant to its growth, Michelin has embraced a strategy toward sustainable mobility and has developed the Michelin Lifestyle concept, expanding into leisure and mobility services. The introduction of the “Evergreen” tire line showcases its commitment to sustainable practices. As of 2023, Michelin continues to innovate, focusing on reducing carbon emissions and investing in electric and autonomous vehicle technologies. The brand is recognized for its quality and longevity, solidifying its status as a leader in the tire industry.

Brand Highlights

Connect & Location